All Posts

One thing I’ve noticed working at the intersection of design, AI, and product strategy: the most human problems are often the hardest to...

As AI systems become more advanced, the role of thoughtful design becomes more critical. This article expands on key design...

In  Designing Games , Tynan Sylvester shares a deceptively simple story: A child desperately wants cookies on the kitchen counter. He...

In today’s fast-moving digital world,  simply being online isn’t enough . To stand out, brands must be strategic, data-informed, and...

In the world of traditional software, product development often follows a neat linear sequence: Plan → Build → Test → Deploy But when it...

If you’ve ever dabbled in machine learning, you’ve probably come across decision trees, those branching structures that split data into...

Every few months, a new wave of generative AI tools seems to emerge; image models producing photorealistic art, AI writing tools...

Over the past few weeks, I’ve been digging deep into how organizations can responsibly implement AI. From explainability to ethics, from...

We used to spend hours - sometimes days - turning an idea into something testable. Wireframes, user flows, mockups, approvals. It was...

We love to talk about building frictionless, intuitive AI systems. But sometimes the smartest systems still feel wrong. Ever used one of...

In customer support environments, timing and prioritization are everything. One overlooked message can quickly snowball into an escalated...

In AI design, the real  success isn’t in the model — it’s in the mindset. Recently, I revisited some core principles that ground AI in...

We used to spend hours - sometimes days - turning an idea into something testable. Wireframes, user flows, mockups, approvals. It was...

I’ve been rereading The Art of Game Design: A Book of Lenses by Jesse Schell, and Chapter 1 felt like a breath of fresh air ✨📗  ⭐ The...

📚 Lately, I’ve been diving into Actionable Gamification: Beyond Points, Badges, and Leaderboards by  Yu-kai Chou , and it’s really...

💭 We talk a lot about AI replacing jobs, automating workflows, and optimizing outcomes. But efficiency isn’t the same as engagement. And...

Been continuing my reading of these two awesome books and had some more thoughts about branding and design thinking + AI that I wanted to...

Here's what I've learned recently while reading You Are a Brand by Catherine Kaputa & The Design of Everyday Things by Don Norman:

I just finished Don Norman's brilliant analysis of the "Gulfs of Execution and Evaluation" in design, and I had to share how perfectly...

AI isn’t just crunching numbers anymore.